Organically Intelligent
Copywriting
Creative Direction
Marketing Communications
Marketing Strategy

Why Organic Intelligence?

Because I believe humans are better and more efficient at writing, thinking, and creating for other humans than LLMs. Are LLMs helpful? Yep. They’re embedded in our everyday.

But connection and engagement come from someone’s lived experience—their point of view and their unique voice.

AI can spit out a blog post, email, or social post, no problem—if your goal is to add to the undifferentiated firehose of content.

Humans connect with other humans. Their attitude. Their point of view. Even—especially—their imperfections.

Organic Intelligence is authenticity personified. It’s a point of differentiation in a world where we question whether a post, image, or video is real.

Clients

  • Siemens

    Siemens

    LinkedIn and Twitter ghostwriting for executive-influencers in the building automation, climate crisis, water crisis, electric transformation, and energy efficiency verticals, including commercial real estate, higher education, health care, and government. (2019-present)

  • Sundercover

    Sundercover

    Company naming, branding assistance, and tagline generation (2021)

  • Gatorade

    Gatorade

    Creative direction and copy for in-store consumer promotions, packaging concepts, web execution, brand guidelines, catalogues, advertising, and tradeshow for professional influencer audience, and so much more (2016–2019)

  • Grecian Delight Kronos

    Grecian Delight | Kronos

    New product name generation, customer-facing print and web, industry print ads, tradeshow executions (2020–present)

  • McDonalds

    McDonalds

    Primarily worked on the 360º execution of the Monopoly game, as well as every other consumer promotion (2002–2005)

  • Schneider Electric

    Schneider Electric

    Twitter and LinkedIn ghostwriting for executive-influencers, wrote customer-facing emails (2019–present)

  • iBase-t

    iBase-t

    Write executive LinkedIn and Twitter posts targeted to defense and aerospace executives (2025–present)

  • Dive Bar Soap Company

    Dive Bar Soap Company

    Delivered a finished website for local small business (2020)

  • Jill Warren Design

    Jill Warren Design

    Rebranding and social media consultant, website updates, and a new website from scratch for a local small business (2023 & 2025–present)

  • Chef Jason Morse

    Chef Jason Morse

    Rebrand, product names, product descriptions, website, and collateral for a nationally known chef (2023–present)

  • Pivot Forward Agency

    Pivot

    Concepts and copywriting for Pivot’s entire roster of clients (2012–2016, 2019–present)

  • Media Solve Group Business to Business Agency

    Media Solve Group

    Copy and concepts for Media Solve’s roster of clients (2019–present)

  • Jim Beam

    Jim Beam

    Copywriter, concepter, producer and creative project manager on the Beam website, specialty websites (Holiday, Indy and NASCAR partnerships), award-winning banner ads, consumer promotions, and emails (2007–2010)

  • Vibrant Ingredients

    Vibrant Ingredients

    360º rebrand, tradeshow, multiple websites, LinkedIn ad campaigns (2024–present)

About

As a copywriter, I come with the standard writer’s toolkit of Sharpie-smudged hands and a full complement of manuals of style. As a creative, I bring a basic knowledge of Adobe Creative Suite and a bunch of other creativity/management apps and digital tools.

Video is king, and images rule, which is why the words you choose have to do more than meet the character count. They need to compel, engage, and even sing.

When I’m not writing or thinking about writing or working on concepts, I’m writing and recording songs, DIY-ing my 112-year-old house (which is where I freelance from), baking, or couching in front of the TV with my wife and three dogs.

Want to know more? Check out my LinkedIn profile.

Let’s Get to Work

Here’s where you fill out a form so we can get the ball rolling. Thanks!