Sometimes an ordinary weekend jaunt down the dairy aisle will almost-accidentally jog my memory: “Oh yeah! I worked on that!”

I had the pleasure to partner with Liz Schwartz, Kim Leshinski and Growth Catalysts on the naming strategy and packaging design of a new Australian-style yogurt launch for WhiteWave Foods. What a delight to see it on store shelves about a year later.

I look forward to being delighted again when the kids version of this product — with a different name, a different look and feel and different packaging — hits stores.

Responsibilities |  Name generation, Concept generation, Brand story generation
Team | Liz Schwartz: Creative Director | Moe Drane: Account Director | Kim Leshinski: Art Director