One of the things I love about my job is that I get to immerse myself in brands I wouldn’t normally use and meet people I might not encounter otherwise. Such is the case with Jim Beam. The passion of bourbon drinkers, the lexicon, and the social and political history behind the creation of bourbon itself, are so interesting to me. At Wirestone, we completely overhauled the Jim Beam brand site (since overhauled again), and I got to write the bulk of the copy for it. Matter of fact, most of it’s still there.

Responsibilities | Research, Writing, Editing
Team | Greg Rattenbourg: Lead developer | Michelle Tucker: Creative director | Bree Vetere: Account lead

We also put together a Flash animated Bourbon-making process flow, which is also still live on JimBeam.com.